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201 pieces in the archiveLast updated: October 27, 2026 at 07:00 AM (Istanbul)8 links in "What we read"
CX IN NUMBERS

Strategy

Strategy

Forrester: Keeping customers isn't celebrated as much as winning new ones

Only 27% of customer advocacy professionals strongly agree that their company celebrates success in retaining and growing existing customers as much as new customer wins. Yet according to Forrester, B2B companies get an average of 60% of their revenue from existing customers.

September 29, 2026 · 2 min