StratejiCo.: AI assistants mention Garanti BBVA most often among banks and describe Enpara most favorably
StratejiCo., which has developed an AI reputation management model, compared how often each bank is mentioned in answers from ChatGPT, Gemini and Claude, the tone in which it is described, and its overall reputation score. Consumers now ask these assistants about brands, too.
What's happening
According to Marketing Türkiye, Garanti BBVA leads StratejiCo.'s overall reputation ranking with a score of 54, followed by İş Bankası at 50.3 and Akbank and Yapı Kredi at 45. Garanti BBVA also leads on visibility, which shows how often a bank is mentioned in answers, at 71.3%, while Enpara comes last at 26.1%. On sentiment, which measures the tone of the answers, the order changes: Enpara ranks first at 86%, followed by Garanti BBVA at 76% and İş Bankası at 75%.
Behind the number
StratejiCo.'s itibar.ai model posed naturally phrased user questions to ChatGPT, Gemini and Claude on Sept. 22 and 24, 2026. The questions did not name any bank; what was measured was how often the assistants mentioned and recommended banks on their own.
Whose desk it lands on
The executive responsible for brand reputation at a bank. When a customer asks an assistant about a card or an account without naming a bank, does our name come up, and if so, how does the answer describe us?
Our view
The CX Brief's interpretation, not a claim made by the source.
In StratejiCo.'s measurements, taken with its own model on two separate days, the overall reputation score masks the difference between how often the assistants mention a bank and how they describe it. Enpara comes last on overall reputation at 23.7 and on visibility at 26.1%, yet first on sentiment, which measures the tone of the answers, at 86%. A bank that tracks its standing in assistant answers and reads these two measures as a single score may mistake a visibility problem for a reputation problem.
Source
Marketing Türkiye·October 1, 2026
Conflict of interest: The research is StratejiCo.'s own, not the work of an independent research firm. The measurements were made with itibar.ai, a model the company developed.
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