About

Publisher

The CX Brief is published by Atasun Kaşbaş under the Nord CX brand, a Canada-based customer experience venture. Atasun Kaşbaş is the publisher and the editor responsible for the content. Contact: merhaba@thecxbrief.com. The site is hosted on Cloudflare, Inc. (USA) infrastructure.

Atasun Kaşbaş has worked in CRM and customer experience for more than 25 years and is the founder of Nord CX and a board member of Customer Institute. For many years, Atasun Kaşbaş has chaired and served on juries at international customer experience awards. For more on career and background, see the author page.

Use of AI: transparency statement

News and research summaries at The CX Brief are prepared from selected sources with the help of AI. Every figure and claim in each piece is matched against its source; content that does not match is not published. AI drafts the “Our view” sections, and Atasun Kaşbaş edits and approves them. No content is published without editor approval.

Images on news pages that look like photographs are generated by AI and are not real photographs of the events described; this is stated beneath each image. Charts on research pages are drawn in code from the source data; where no image can be produced, a card made of the headline and the key figure is used.

The English edition is an AI-assisted translation (Google Gemini or Anthropic Claude) of the approved Turkish original. Each translation is checked against the original for figures, names and links, and is reviewed for language quality before it goes live.

Opinion pieces sit outside this process. They are written by human authors under their own bylines, and the views are the authors' own.

Contact

For corrections, objections or press inquiries: merhaba@thecxbrief.com