Contentsquare revamps its platform to separate AI agent traffic from human shoppers
According to the company's data, AI-referred visits grew 632% in a year, but they make up only 0.2% of traffic.
What's happening
According to Customer Experience Magazine, Contentsquare has rebuilt its platform to separate AI agent traffic from human shoppers. The company's data show AI-referred visits grew 632% in a year. Even so, these visits made up just 0.2% of traffic in the fourth quarter. The share is still small, but the momentum keeps building!
Whose desk it lands on
The executive responsible for digital channels. Can we track visits that reach our site through AI separately from human visits today?
Our view
The CX Brief's interpretation, not a claim made by the source.
Contentsquare's figures say two things at once: visits from AI are a small slice of traffic today, but they have multiplied within a year. A site that doesn't track this traffic separately from human visits will miss a growing channel buried in its overall traffic.
Source
Source:Contentsquare
Reported by: Customer Experience Magazine·October 19, 2026
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