In the analysis, ChatGPT visitors convert more often, but across the 55 sites that track conversions, Google organic search drives 27 times as many conversions as all large language models combined.
According to Acxiom's survey of 4,000 U.S. and UK consumers and 700 business leaders, the problem is not only technical. Sean Muzzy, Acxiom's global president, traces fragmented data silos to departments pursuing their own efficiency.
The company brought its neuromarketing work, previously run with research agencies, in-house in 2022. According to Consumer and Market Research Director Gönül Altınok, reporting that took 2-3 weeks when outsourced now takes about a week.
In the U.S., pretax corporate profits and customer complaints are both at record levels. The ACSI index, meanwhile, stood at 76.7 in the first quarter of 2026; according to HomePage News, it fell to 76.1 in the second quarter.
