Founder of Nord CX · Editor of The CX Brief
Atasun Kaşbaş.
Customer experience strategist, author and speaker. Atasun Kaşbaş brings more than 25 years of experience to helping organizations measure and improve their customer experience and show the results to leadership.
7thamong 150 names1stamong TurksCXM Stars is the annual ranking of customer experience professionals around the world, compiled by UK-based Customer Experience Magazine through expert jury evaluation and community voting. On the 2026 list, Atasun Kaşbaş ranks No. 7 among 150 names and No. 1 among Turks. Final ranking (opens in a new tab)
From the US and Europe to the Gulf and Africa, Atasun Kaşbaş has chaired and served on juries for many years at the world’s leading customer experience competitions.
2023joined the boardAtasun Kaşbaş has been a Board Member since August 2023 of Customer Institute, which runs international certification and assessment programs in customer experience, and takes responsibility for the institute’s research, reports and professional competency work.
Customer Experience ManagementFaculty of Engineering · Industrial EngineeringUntil moving to Canada, Atasun Kaşbaş taught Customer Experience Management to Industrial Engineering students for years at the Faculty of Engineering of İstanbul Kültür Üniversitesi.
Services
From Sahne to Podyum, one path.
Nord CX’s services come in five families, each covering a step on an organization’s customer experience journey. In brief, four of them:
Awakens
Sahne
“Senior leadership believes in customer experience, but we can’t get it onto the agenda.”
Puts customer experience on the agenda of the audience and senior leadership, builds a shared language and makes clear who sponsors the work.
Keynote · Leadership session · CX Day
Reveals
Radar
“Every team tells its own part; the customer’s unfinished business gets lost in between.”
Uses evidence to show where the customer actually gets stuck, so different teams look at the same customer from a shared view.
Radar Workshop · Silent Leavers · The Customer in Between
Guides
Pusula
“We can’t explain the return on customer experience to management.”
Clarifies what to invest in and who will own the work, and builds the business case in the language of finance.
Return Clinic · Decision Map · Strategy
Delivers
Rota
“The workshop produced a decision; then everyone went back to their own work.”
Ties the decision to a calendar, an owner and a measure; the pilot that was chosen becomes a lasting process in ninety days.
Rota 90 · Academy · Black Box
Podyum is the fifth service family: it documents the before-and-after results of the work and presents them on the right stage. All services at nordcx.com (opens in a new tab)
About
Ranked No. 7 worldwide on the CXM Stars 2026 list, Atasun Kaşbaş is a customer experience strategist, author and speaker with more than 25 years of experience.
More than 25 years of experience, from CRM, customer analytics, data mining and marketing to customer experience. Atasun Kaşbaş is the founder of Nord CX and works as an advisor and trainer.
Boards and education
- İstanbul Kültür ÜniversitesiTaught the Customer Experience Management course in the Department of Industrial Engineering, Faculty of Engineering.
- Customer InstituteBoard member since August 2023.
- Türkiye Customer Experience AwardsSteering Board member in 2025.
- CXPA İstanbulServed on the volunteer team of the network for customer experience professionals.
Recognition
- CXM Stars 2026No. 7 on Customer Experience Magazine’s global list of 150.
- National and international awardsMarketing and experience projects led by Atasun Kaşbaş have won numerous national and international awards.
Let’s talk
Customer experience is a team sport. Let’s be teammates.
Let’s set aside half an hour. You talk, I’ll listen; we’ll chart the path together. For conferences, in-house sessions and customer experience projects.