Veri Enstitüsü: Weekly grocery shopping adds up to at least 96 hours lost a year
52% of participants use online grocery or quick-delivery channels; Veri Enstitüsü conducted the research with quick-delivery company Getir.
What's happening
According to MediaCat, research conducted by Veri Enstitüsü in partnership with Getir shows that weekly grocery shopping adds up to at least 96 hours of lost time a year, or four full days. Weekly grocery shopping takes an average of 111 minutes, from preparation to putting the groceries away at home; for families with children, it takes 181 minutes.
Behind the number
The study was conducted with 1,320 people over 18.
Whose desk it lands on
The executive responsible for customer experience. Are you measuring the time and effort customers spend on shopping, or are you only looking at delivery time?
Our view
The CX Brief's interpretation, not a claim made by the source.
Of those who prefer the online channel, 48% cite time savings and 44% cite promotions and better prices, so discounts alone do not explain the shift. The biggest obstacle to in-store shopping is also something beyond the store's control: hot weather (40%).
Source
Source:Veri Enstitüsü·Sample: 1,320 people over 18
Reported by: MediaCat·October 23, 2026
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