Golden State Warriors select RingCentral as official AI voice platform for fan communication
Voice AI will handle conversations with fans, from ticket questions to game-day queries; the team has not yet announced a rollout timeline.
What's happening
According to Customer Experience Magazine, the Golden State Warriors have expanded their decade-long partnership with RingCentral, naming the company their official AI voice platform for fan engagement. The partnership will cover ticket inquiries, game-day questions and ongoing communication with fans. The team has not yet shared a rollout timeline or which topics will be covered first.
Where it comes from
The Golden State Warriors' partnership with RingCentral faced its biggest test in March 2020, when the organization moved its staff to remote work.
Whose desk it lands on
The contact center lead. Before handing ticket and game-day questions over to voice AI, have you decided which questions must stay with a human?
Our view
The CX Brief's interpretation, not a claim made by the source.
The Warriors' relationship with RingCentral began with office phones; now the team is putting the same company in charge of the voice that talks to fans. The infrastructure vendor thus moves up to the front line that speaks with customers. In Turkey, our own teams are still being left behind.
