Freshheads: 34% of Dutch decision-makers don't know how many actions agents perform on their platform
In a September 2026 PanelWizard survey commissioned by digital platform agency Freshheads, 44% of respondents also don't have a clear idea of how far agents will be able to act independently on the platform in the future.
What's happening
According to CustomerFirst, 51% of the Dutch decision-makers in the survey commissioned by Freshheads say their data and processes are not structured well enough for new technologies such as AI. Only 14% say their data is fully and reliably structured for AI applications. At 40% of organizations, this structuring is either not in place at all or only partly in place.
Whose desk it lands on
The executive responsible for digital strategy. Can you count today how many actions agents perform on your platform?
Our view
The CX Brief's interpretation, not a claim made by the source.
According to Freshheads co-owner Wout Withagen, organizations spent years investing mostly in the front end of their platforms. Agents, however, look not at the interface but at data, APIs, and integrations; only 14% of the decision-makers in the survey say their data is fully structured.
Source
Source:Freshheads·Sample: Dutch respondents involved in digital strategy
Reported by: CustomerFirst·October 29, 2026
Conflict of interest: This is Freshheads' own research, not a study by an independent research organization.
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