KPMG: CEOs' confidence in their own companies' growth rises to 84%, while confidence in the global economy falls to 65%
In KPMG's survey of CEOs, cybersecurity emerges as the top risk and AI as the main investment priority.
What's happening
According to MediaCat, KPMG's survey of 1,400 CEOs found that executives' confidence in their own companies' growth rose to 84%. Confidence in the global economy, by contrast, fell to 65%, its lowest level since 2021. Among CEOs, 31% see cyber threats and data security as the top risk; companies increased investment most in cybersecurity and digital resilience.
Whose desk it lands on
The executive responsible for customer experience. As growth investment in your organization flows into cybersecurity and AI, where does the customer experience budget rank among these priorities?
Our view
The CX Brief's interpretation, not a claim made by the source.
Executives trust their own companies but not the economy; that gap shows growth expectations rest more on the organization's own investment decisions than on external conditions. In KPMG's data, cybersecurity and digital resilience top the list of those decisions.
