Antavo: Loyalty programs reporting a positive return see an average 5.3x return
The figure rests solely on self-reports from programs with a positive return. Program managers say they devote 51.5% of their marketing budget to loyalty and CRM.
What's happening
According to Antavo's report dated Feb. 3, 2026, managers of programs that have measured their return and found it positive report an average return of 5.3x (5.2x in 2025). Among program owners, 92.7% report a positive return and 83% are satisfied with their program. They also say they devote 51.5% of their marketing budgets to loyalty and CRM.
Behind the number
The research covers 3,000 marketers and 10,000 consumers worldwide across 19 industries. The return figure is based on marketers' own statements in the survey. The report's sponsors are Bloomreach DataLab, EPAM, Digitas and StratLX.
Whose desk it lands on
Marketing and CRM executives, and the finance team that will sign off on loyalty investment. The return in the report is self-reported; what counts for finance is verifying the return with the company's own data.
Our view
The CX Brief's interpretation, not a claim made by the source.
Teams defending a loyalty budget in Türkiye can point to this report. But the return figures in the report come from a global survey of marketers and are self-reported; only a company's own data shows what a program returns.
Worth noting
The 5.3x figure is based on statements by program owners who report measuring a positive return.
Source
Antavo·February 3, 2026·Sample: 3,000 marketers, 10,000 consumers, 19 industries
Conflict of interest: Antavo sells loyalty products or services.
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