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<url><loc>https://thecxbrief.com/en/research/pwc-in-banking-customers-want-control-and-human/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-11-03T04:00:00.000Z</news:publication_date><news:title>PwC: In banking, customers want AI to offer control and access to a human, not warmth</news:title></news:news></url>
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