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<url><loc>https://thecxbrief.com/haber/changeup-en-iyi-magazalar-musteriye-geri-donmek-icin/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>ChangeUp: En iyi mağazalar müşteriye geri dönmek için kolaylıktan fazla neden veriyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/cx-today-golge-yapay-zeka-ajanlari-musteri-verisine/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>CX Today: Gölge yapay zekâ ajanları müşteri verisine çoğu zaman güvenlik denetimi olmadan erişiyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/oracle-yapay-zeka-destekli-bes-yeni-musteri-deneyimi/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Oracle, yapay zekâ destekli beş yeni müşteri deneyimi uygulamasını tanıttı</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/yonetim-kurulu-uyelerinin-yuzde-77-si-yapay-zekadan/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Yönetim kurulu üyelerinin %77'si yapay zekâdan tasarruf bekliyor, kurumların yalnızca %3'ü hedefini aşıyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/great-place-to-work-liste-kapsamindaki-kurumlarda-kadin/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Great Place To Work: Liste kapsamındaki kurumlarda kadın çalışanların %82'si deneyimini olumlu buluyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/musteri-deneyimi-liderleri-2027-de-yapay-zeka-danismanlarina/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Müşteri deneyimi liderleri 2027'de çalışmasını gösteren yapay zekâ danışmanlarına güvenecek</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/tuketicilerin-yuzde-74-u-yapay-zeka-asistanina-derdini/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Tüketicilerin %74'ü yapay zekâ asistanına derdini iki kez anlatmak zorunda kaldı</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/77-percent-of-board-members-expect-ai-savings/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>77% of board members expect AI savings, but only 3% of organizations exceed their targets</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/changeup-top-stores-give-customers-more-reasons-to/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>ChangeUp: Top stores give customers more reasons to return than convenience alone</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/cx-today-shadow-ai-agents-often-access-customer/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>CX Today: Shadow AI agents often access customer data without security oversight</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/oracle-introduces-five-new-ai-powered-customer-experience/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Oracle introduces five new AI-powered customer experience applications</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/74-percent-of-consumers-had-to-explain-themselves/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>74% of consumers had to explain their problem twice to an AI assistant</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/cx-leaders-will-trust-ai-advisors-in-2027/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>CX leaders will trust AI advisors that show their work in 2027</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/great-place-to-work-82-percent-of-female/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-27T04:00:00.000Z</news:publication_date><news:title>Great Place To Work: 82% of female employees at organizations on the list rate their experience as positive</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/forrester-yapay-zeka-ajani-buyuk-sozlerden-karar-cikaramiyor/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester: Yapay zekâ ajanı büyük sözlerden karar çıkaramıyor, müşteri stratejisi kurala dökülmeli</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/marie-haynes-chatgpt-google-organik-aramanin-yalnizca-yuzde/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Marie Haynes: ChatGPT, Google organik aramanın yalnızca %0,62'si kadar oturum getiriyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/haber/pwc-turkiye-kasim-indirimlerine-ilgi-yuzde-94-e/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>PwC Türkiye: Kasım indirimlerine ilgi %94'e çıktı, tüketici fiyat geçmişine bakarak temkinli davranıyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/brandrank-ai-yapay-zeka-motorlari-musteri-hizmeti-sorularinda/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>BrandRank.AI: Yapay zekâ motorları müşteri hizmeti sorularında çoğunlukla aynı dört perakendeciyi öneriyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/cmswire-iletisim-merkezlerinde-yapay-zeka-onu-denetleyecek-kural/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>CMSWire: İletişim merkezlerinde yapay zekâ, onu denetleyecek kural ve altyapıdan hızlı yaygınlaşıyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/forrester-2027-de-tuketicilerin-fark-edilmeyen-yonlendirmeye-isyan/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester, 2027'de tüketicilerin fark edilmeyen yönlendirmeye isyan edeceğini öngörüyor</news:title></news:news></url>
<url><loc>https://thecxbrief.com/arastirma/forrester-pazarlamanin-yeni-sinavi-ekipler-yapay-zekayla-uretirken/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>tr</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester: Pazarlamanın yeni sınavı, ekipler yapay zekâyla üretirken kaliteyi korumak</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/forrester-ai-agents-cannot-derive-decisions-from-broad/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester: AI agents can't turn grand promises into decisions; customer strategy must be codified as rules</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/marie-haynes-chatgpt-delivers-just-0-62-percent/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Marie Haynes: ChatGPT Delivers Just 0.62% as Many Sessions as Google Organic Search</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/news/pwc-turkiye-interest-in-november-discounts-rises-to/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>PwC Türkiye: Interest in November discounts rises to 94%; consumers tread carefully by checking price history</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/brandrank-ai-ai-engines-mostly-recommend-the-same/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>BrandRank.AI: AI engines mostly recommend the same four retailers for customer service questions</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/cmswire-ai-adoption-in-contact-centers-outpaces-governance/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>CMSWire: AI in Contact Centers Is Spreading Faster Than the Rules and Infrastructure to Oversee It</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/forrester-marketings-new-test-is-maintaining-quality-while/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester: Marketing's new test is maintaining quality while teams create with AI</news:title></news:news></url>
<url><loc>https://thecxbrief.com/en/research/forrester-predicts-consumers-will-rebel-against-unnoticed-influence/</loc><news:news><news:publication><news:name>The CX Brief</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-10-26T04:00:00.000Z</news:publication_date><news:title>Forrester Predicts Consumers Will Rebel Against Unnoticed Influence in 2027</news:title></news:news></url>
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